Ambassador Kunje Appeals for more Investors and Tourists to Malawi
The Malawian Ambassador to Cairo Her Excellency Catherine Kunje has appealed to tourism professionals, investors and travel agencies during her interaction to consider Malawi as their investment and holiday destination. The Ambassador said this during her interacting with different stakeholders asking them to include Malawi on their calendar of events. “I urge you to consider Malawi as your next destination for your holidays and above all, to explore opportunities for your investments in Tourism industry”, the ambassador said this almost to all her meetings on the sidelines of the Africa Tourism forum (ATF24)
The inaugural Africa Tourism Forum which was hosted by Egyptian in Sharm El Sheikh, brought together tourism professionals from over 20 countries including Malawi Embassy in Cairo to discuss the continent’s vast potential and chart a path for sustainable growth.
Egypt’s Minister of Tourism and Antiquities, Ahmed Issa, opened the forum by highlighting Egypt’s recent achievements in tourism, including a record number of visitors in 2023. He emphasized the importance of establishing unified policies to enhance intra-African tourism and promote collaboration among African nations.
The Minister said “This forum serves as a professional gathering and an effective participatory platform to highlight the distinctive and unique tourism potential and products of the ancient African continent,” The Mnister further said that tourism in Africa as the fastest growing in 2023, which makes all proud and motivates Africans to continue working on enhancing further mechanisms of joint African cooperation and integration to chart a roadmap for the tourism industry in Africa.
Other speakers included, Selçuk Meral, the Founder and President of the Africa Tourism Forum, who expressed his delight in hosting the event in Sharm El-Sheikh, noting Egypt’s crucial role as a gateway to Africa. He emphasized the importance of developing tourism in Africa and fostering collaboration between continents.
Yasser Abbas, Vice President of Egypt’s General Authority for Investment and Free Zones (GAFI), discussed the investment opportunities in Egypt’s tourism sector and emphasized the importance of creating a welcoming environment for international tourists and investors.
Additional speakers, including Khaled Fouda, Governor of South Sinai, and Yousry El-Sharkawy, President of the Egyptian African Businessmen Association, (EABA) which invited the Malawi Embassy in Cairo highlighted the forum’s significance for Africa and stressed the need for cooperation and investment to unlock the continent’s tourism potential.